The Pittsburgh Steelers have been running a free competition offering one lucky fan and a guest return flights and match tickets to see the team face the New Orleans Saints in Paris.
The game takes place at the Stade de France on Sunday, October 25, marking the first regular-season NFL fixture to be played in France. It follows the Steelers’ appearance at Croke Park in September 2025, when they helped bring the NFL’s regular season to Ireland for the first time.
Fans can enter by completing an online entry form, and all eligible submissions will be included in the prize draw. Details are available across all Steelers Social media Channels.
The promotion is another element of their ongoing engagement with supporters across the island of Ireland.
That activity includes weekly game screenings at Kennedys Pub, watch parties, NFL Draft parties, bespoke Irish content and opportunities to meet Steelers legends.
The Croke Park game became a major focal point for the Steelers’ relationship with fans in Ireland. This competition aims to sustain that connection until the next game in Dublin, whenever it comes.
Sport For Business Perspective
The Paris competition illustrates how an international fixture can also support fan engagement in another market. Irish supporters can follow their team overseas, while the Steelers continue to build on the interest generated by their Dublin appearance.
The combination of regular gatherings, locally relevant content and access to memorable experiences is a practical example of how a global sporting brand can develop a community of supporters in Ireland.
For one fan and their guest, the next chapter of that connection will include a trip to Paris to see the Steelers in action.
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Image Credit: Pittsburgh Steelers
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