Yesterday’s Daily Video showed how brands were using sporting stars, including our own David Gillick to promote specific messages through Video.
Today we look at a broader picture and a video produced by O2 using three England rugby players looking to kick balls over the iconic O2 structure in London.
There is a bit of branding and it helps create character around the players involved at the start of the run up to World Cup 2015 but not much by way of direct benefit for the O2 consumers.
Perhaps they might give exclusive access to a behind the scenes video to customers with an account, and use it in that way to enhance the relationship they have with those who use the network.
Sport for Business will host a showcase event in early December highlighting the opportunities and challenges around producing
Video on Demand services for Irish Sport
If you would be interested in attending from a sports, brand marketing, video production or online streaming perspective, contact us today for more details.
