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We were live yesterday for a major gathering of sporting and business leaders in central Dublin looking at the year ahead for our major sports and how they will be working with commercial partners.

Padraig Power from the IRFU on the eve of the RBS Six Nations; Miriam Malone from the FAI as planning continues apace for Euro 2016 and Diarmaid Murphy from the GAA on how the All Ireland Championship will fight its corner were all in top form sharing genuine insight on how sport and business are best able to connect.

Our friends at IRISH TV were on hand to record this snapshot of what the morning was like and what those present had to say…

PSG Sponsorship revealed previously unseen material from their Sport and Sponsorship Sentiment review that sent us away with gems of information, some of which can be seen below, with more available by getting in touch directly with Kelli O’Keefe or Joanne O’Sullivan.

Those gathered included almost 100 representatives from some of Ireland’s biggest brands including AIB, Aer Lingus, AIG, Lifestyle Sports, eir, RTE, Setanta, Dublin City Council, Independent News and Media, Failte Ireland, Bord Gais Energy, Continental Tyres, DIT, UCD, Trinity College, PwC and the British Irish Chamber of Commerce.

We had a  to lively social engagement through the Hashtag #SFB2016 and here were some of the highlights…

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