The sixth Webinar in the Sport for Business Series will focus on the world of sponsorship activation.
Things may be quiet on the physical front at the moment but we will be taking a look at some of the initiatives and trends that will be to the fore when live-action resumes and also at how some sponsors in Ireland and around the world are beginning to dip deeper into the world of digital activation.
We will be joined by Mike Sikorski, founder of Huggity who are working with sporting organisations across Europe to create fan engagement opportunities that may lessen the blow of games behind closed doors.
We will also be joined by John Gillick, Head of Consumer Marketing and Sponsorship at AIG to see how they are pivoting on activations that had been planned across multiple sports throughout the year.
Our third special guest will be Lisa Bergin, Sponsorship Manager at Aviva.
The Sport for Business Live Webinar on Sponsorship Activation will take place on Thursday, April 23rd at 11 AM

Details of how to log in to the Webinar will be sent to you this evening in advance of the event.

This follows on from the four very popular sessions we have hosted to date with Core Sponsorship and William Fry, highlights of which can be seen on the Sport for Business YouTube channel alongside some of our key recent interviews.


If you are having difficulty booking through this facility, here is an alternative way to secure your place
The first 50 places at each of the Webinars are free for Members of the Sport for Business Community and we retain permanent seats for our Partner members.
A limited number of places are available to non-members and late registrants at a nominal charge which we hope you will understand.
Among those organisations who have attended our Live Webinar Series since it started on March 31st have been:

  • The RDS
  • Pro14 Rugby
  • Sports Direct
  • PwC
  • Outsource Media
  • Stakeholder Sport
  • Connacht Rugby
  • Atomic Sport
  • Sport Ireland
  • Core Sponsorship
  • Swim Ireland
  • Sport Ireland Campus
  • William Fry
  • Sport for Business
  • Fleishman Europe
  • PDG Solicitors
  • Irish American Events
  • Horse Sport Ireland
  • Leopardstown
  • Lidl
  • AIB
  • Bank of Ireland
  • Navy Blue
  • Titan Experience
  • Galway Races
  • Horse Racing Ireland
  • Ulster Rugby
  • Murray Group
  • Bord Gais Energy
  • Electric Ireland
  • Ogilvy
  • Sport Ireland Institute
  • Hockey Ireland
  • TG4
  • Legacy Communications
  • Badminton Ireland
  • Sol Sports Invest
  • Titan Experience
  • Teneo
  • TVM
  • Ireland Active
  • Lifestyle Sports
  • Olympic Federation of Ireland
  • Trinity College Dublin
  • UEFA
  • Ulster University
  • University of Limerick
  • Volleyball Ireland
  • Six Nations Rugby
  • Pundit Arena
  • One-Zero
  • Mark Pollock Trust
  • Sol Sports Invest
  • Clubforce
  • GAA
  • Gaelic Players Association
  • Laya Healthcare
  • Huggity
  • Gymnastics Ireland
  • Leinster Rugby
  • Cullen Communications
  • Cricket Ireland
  • Line Up Sports
  • Live Nation
  • Munster Rugby
  • FAI
  • Galvin Sports management
  • Pinergy
  • AIT
  • Ripple Marketing

Check out our Live Webinar series Events coming up on Sport for Business