A major, new Active Cities campaign has been launched to get more people exercising and participating in physical activity in some of Ireland’s biggest urban centres.
The Sport Ireland ‘Active Cities’ project calls on everyone across Dublin, Cork, Limerick, Galway, and Waterford to come together to create more opportunities for participation in sport and physical activity through collaboration, partnership, and planning.
Based on the World Health Organisation’s Global Action Plan on Physical Activity (GAPPA) Framework, the campaign will focus on increasing physical activity amongst those who are least active in society.
Sport for Business will next week host a seminar on Sport in the City at the Belfast Campus of Ulster University.
Active Cities prioritises physical activity and sport for all and is underpinned by four key pillars – Active Systems, Active Environments, Active Societies, and Active People.
Investment
To date €3.4m has been invested to engage with communities across the five cities, creating change for those who are economically, socially, or educationally disadvantaged or those who have a disability. The campaign is being brought to life through local authorities and the local sports partnerships.
We have been familiar with the campaign through the role we play within the Dublin City Sports and Wellbeing Partnership and this is an initiative that, by focusing on single areas of action across multiple locations can have a real positive impact.
With ambitious aims for Irish cities to be among the most physically active and healthy places in the world, it is vital that a multi-sectoral approach is taken to delivering the project.
When it comes to being physically active, only 42 percent of adults and only 13 percent of children met the recommended national guidelines as per the 2021 Irish Sports Monitor.
With over 33 per cent of the population living across the 5 cities, physical inactivity is negatively impacting the health, economy, environment, and community of our cities.
Opportunities
Active Cities is about creating opportunities so that all citizens can lead healthier lifestyles in the context of sport and physical activity.
The vision of Active Cities is to engage, increase and maintain the number of citizens regardless of age or ability participating in sport and physical activity in their city. Collaborative and partnership-based by nature, Active Cities is being led locally by the eight LSPs across Cork, Dublin, Galway, Limerick and Waterford.
It is not just the responsibility of people working in sport and physical activity to address this. Active Cities is about all stakeholders, who directly and indirectly impact on physical activity, collectively driving change through collaboration, partnership, and planning.
“Sport Ireland are proud to support a wonderful initiative such as Active Cities,” said CEO Dr Una May.
“Communication and promotion will be central to the success and impact of Active Cities.”
“Research has highlighted the importance of identifying and connecting with trusted local community leaders, willing to promote opportunities within their locality. This initiative will provide a fantastic opportunity for Active Cities to generate a sense of community and togetherness, while bringing sport and physical activity to people’s lives.”
Engagement
A recent Active Cities Marketing Communications Research Report, identified preferences on engaging individuals from targeted groups to establish their preferences around the promotion of physical activity.
“We want physical activity to become a social norm, naturally and habitually built into people’s home, work and community lives,” added Louise Burke, Director of Participation at Sport Ireland.
“I would like to encourage as many people to get involved with your local Active City and take part in the wonderful events being rolled out through the initiative.”
“So many stakeholders have a pivotal role to play in the success of Active Cities and in prioritising physical activity for ALL which is reflected in the four guiding pillars; Active Systems, Active Environments, Active Societies, and Active People. With all five cities aligned nationally to impact positive change, the pillars also give each city the individual pathway for implementation at a local level through local partnership and collaboration.”
