Jesse Lingard is scoring goals for Manchester United and England. When he wanted to extend his brand from football and a clothing line into esports, the people he turned to were Irish esports specialist advisors Epic Global.
Set up in early 2021 by Trev Keane and Sinead Hosey to look at the ways in which rights holders, athletes, teams and brands could come together, Lingard’s purchase of his own team is the first but not the last partnership they are a part of.
We spoke to co-founder Sinead Hosey to find out more about the company and the world of esports globally as well as here in Ireland where the gaming audience lies somewhere between 700,000 and two million, depending on your definition.
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Sport for Business Partners
