We love this video from Aer Lingus, launched today on the eve of the RBS 6 Nations, and the centrepiece of a #HomeAdvantage social media campaign that will run through the tournament.
It’s the combination of words, pictures, emotions and one great pause that make this as good a brand video around sport as we have seen.
“It’s the strength of others, it’s green spirit, it’s the power of silence and the wall of noise…”
“It’s your friend at your side, it’s your brother by your side, it’s your Dad in the stands…”
“It’s fifty thousand shivers down fifty thousand spines and fifty thousand lumps in fifty thousand throats…”
It’s good, very good…
