AIG Insurance has teamed up with Aoibheann’s Pink Tie and the Dublin Senior Football Team to send personalised messages to children and their families battling cancer throughout Ireland.

The new campaign is in place of what last year was a jersey takeover for the charity and once again will be part of a fundraising drive to support the important work the charity does.

Like a lot of charities, Aoibheann’s Pink Tie has had to postpone or cancel a number of important fundraising events and opportunities due to the COVID-19 pandemic and its restrictions.

In one of a series of video messages recorded, Dublin corner-back Eoin Murchan encourages children to keep up the good work with the hope they’ll be back out on the football pitch soon.

Aoibheann’s Pink Tie was selected by AIG Ireland’s staff to be their chosen charity in 2018 and the company has continued its support and fundraising efforts since.

The charity provides financial and practical support to children and their families fighting cancer across Ireland, including those who are attending the St John’s Oncology Ward in Our Lady’s Children’s Hospital.

“Eoin put a lot of time and energy into recording the videos and did a brilliant job,” said AIG General manager Ireland Declan O’Rourke.

“I believe that Eoin and the Dublin Senior Football team will not only be remembered as the best ever team on the pitch but also as the best ever team for using their well-earned fame to give back to the communities in Dublin and throughout the country. At AIG, we are very proud of all their achievements.”

“This is a fantastic initiative organised by AIG, and it gives the children a real lift during a particularly difficult time for the patients, super siblings and their families,” added Mick Rockford, co-founder of Aoibheann’s Pink Tie.

To help support Aoibheann’s Pink Tie Text ‘Pink Tie’ to 50300 to donate €2. Text costs €2. Aoibheann’s Pink Tie will receive a minimum of €1.80.

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Image Credit: Sam Barnes, Sportsfile