It was a special night at the Irish Sponsorship Awards with Sport for Business members swept the board in terms of the number of awards they won.
There was a great buzz around the room with the revival of in-person events like this gathering pace and everyone was happy to be there, to celebrate and to remember what a great industry we are working in.
PwC, KPMG, Lidl and Allianz are all partners of Sport for Business in different areas and it was great to see each of them pick up an Award.
It was also a great way for Lisa Bergin to sign off as Senior Sponsorship Manager with Aviva, picking up two awards for Lace up With Pride and Soccer Sisters. She will start in a new role with FIFA in a couple of weeks’ time just in time for the FIFA World Cup in Qatar.
Her former colleague at Teneo Jenny Kelly was also a double winner with Bord Gais Energy and the GaaGaaBox Campaign.
The FAI and Sky Ireland doubled their Best Sponsorship Award at the Sport Industry Awards by picking up the best use of Social media category here and the GAA were on stage alongside Allianz for the Multi-Platform Sponsorship gong.
Ladies Football’s partnership with Lidl was rewarded in the Best Sports Event category.
Ellen McConville of Teneo just edged out Caroline Cummins of Aviva for the Rising Star Award and this is only the beginning for these two ‘alumni’ of the Sport for Business 30 Under 30 programme.
Team Ireland and FBD Insurance won the Best Sports Sponsorship and the overall prize for Sponsorship of the Year.
The KPMG team had travelled up from the KPMG Women’s Irish Open and were rewarded for collecting the Best Virtual Sponsorship award for their chapter in the 20×20 campaign, asking ‘What next for Women in Sport?’ They’ll be back in Clare this morning delivering the answer.
PwC picked up the Best Event award for the 50th edition of the PwC Gaelic Players Association All-Stars, while Legacy Communications, Indeed, The Brand Fans, Energia, Supervalu and Punchestown Racecourse were also among the winners.
The room was hopping as we departed shortly after yesterday became today and it was great to see so many friends gathered together again.
Well done to all the winners and the shortlisted entries.
Best Sponsorship Brand
AIG
Aldi Ireland
Aviva
Littlewoods Ireland
Sky Ireland
SSE Airtricity
Winner: Supervalu
Best Sponsorship Team
Line Up Sports
Musgrave
Winner: Punchestown Racecourse
Rising Star in Sponsorship
Caroline Cummins – Aviva Ireland
Winner: Ellen McConville – Teneo
Best Arts & Cultural Sponsorship
Winner: Bank of America and Abbey Theatre Principal Partnership
Foras na Gaeilge for Scoil Scairte submitted by The Trailblazery
Seachtain na Gaeilge Le Energia submitted by The Brand Fans
Best Entertainment & Event Sponsorship
Winner: 2021 PwC All-Stars 50th Anniversary
milesPlus from Circle K for Cannonball Ireland
XL Retail for Irish Music Month
Best Sporting Event Sponsorship
Dubai Duty Free Irish Open submitted by O Brien PR
Winner: Lidl Ireland for the LGFA National Leagues
Punchestown Festival submitted by Punchestown Racecourse
The Electric Ireland GAA Minor Championships
Best Sports Team or Athlete Sponsorship
AIG for Dublin GAA
Aldi Fresh Food Partner to Irish Rugby & Home Cookbook
Allianz Ireland for Ellen Keane
Winner: FBD Insurance for Team Ireland
Immedis for Shane Lowry & Stephanie Meadow submitted by Legacy Communications
Indeed for #TalentUnleashed submitted by Legacy Communications
KPMG for Leona Maguire
Sky Ireland for the Republic of Ireland Women’s National Team
Best Grass Roots Sponsorship
Aviva Safe to Dream Team
Energia AIL submitted by Legacy Communications
Winner: Irish Water for Green-Schools Water Theme
SuperValu TidyTowns & Save the Bees
Best Multi-Platform Sponsorship
Ireland’s Fittest Family Proudly Sponsored by Londis
Lucozade Zero for First Dates Ireland submitted by Mindshare
PwC x IMAGE Media Business Partnership
Winner; The Allianz Leagues
Best Radio Broadcast Sponsorship
Winner: RTE’s Future Now, Future Next with ESB
Supermac’s for the Fergal D’Arcy Show on Today FM
Best TV Broadcast Sponsorship
Boots Glow Up submitted by Mediacom
Fáilte Ireland for No Place Like Home submitted by Mindshare
Winner: Ireland’s Fittest Family Proudly Sponsored by Londis
Saturday Night Fakeaways with McDonnells Curry Sauce submitted by Mindshare
Best Societal Sponsorship – Charity
Winner: Aviva Ireland for #LaceUpWithPride
Electric Ireland for Darkness Into Light
EUROSPAR for The Empty Plate Appeal
Irish Water for Think Before You Flush submitted by Clean Coasts
SSE Airtricity Eco Explorers Club
Best Societal Sponsorship
AIG for 20X20
Club Together with SuperValu, Centra & GAA
Winner: Energia Get Ireland Growing submitted by The Brand Fans
KBC WellFest
SSE Airtricity for A Common Goal
Supervalu for Community Includes Everyone
The B!G Idea Programme
Best Low Budget Sponsorship
Winner: Aviva Soccer Sisters Virtual Skills Hub
Pyrex for Easy Food Test Kitchen submitted by Zahra
Best Virtual Sponsorship Event
KBC Dublin Marathon
Winner: KPMG Chapter for 20×20
Seachtain na Gaeilge Le Energia submitted by The Brand Fans
Three for Launch of 3Olympia submitted by Sweartaker
Vhi Virtual Women’s Mini Marathon submitted by Teneo
Best Use of Media Channels
Electric Ireland for Darkness Into Light One Sunrise Together submitted by RTE & Carat Ireland
ESB Science Blast The Wonder Of Why submitted by RTE
Winner: Mazars and Irish Times Innovation Sponsorship
WaterWipes for everymum the podcast submitted by Zahra
Best Use of PR
Energia Get Ireland Growing submitted by Legacy Communications
Winner: Indeed for #TalentUnleashed submitted by Legacy Communications
Littlewoods Ireland Camogie Leagues submitted by Edelman
Sky Ireland for the Republic of Ireland Women’s National Team
SSE Airtricity for A Common Goal
Best Use of Social Media
AIG Show Your Skills
Indeed for #TalentUnleashed submitted by Legacy Communications
MACE Right Options
Winner: Sky Ireland for the Republic of Ireland Women’s National Team
Best Use of Digital
Aviva Safe to Dream Team
Winner: Bord Gáis Energy for GAAGAABox 2020
Energia Rugby Anthem submitted by Legacy Communications
SSE Airtricity Eco Explorers Club
SSE Airtricity for ‘For Our World’
Innovation in Sponsorship
Winner: Bord Gáis Energy for GAAGAABox 2020
Lidl Ireland for Level The Playing Field
SSE Airtricity Eco Explorers Club
SSE Airtricity for COP26
