Athletics in Ireland is at a level rarely seen before with stars like Rhasidat Adeleke, Sarah Lavin, Sarah Healy and Sharon Mawdsley gaining recognition and affection from the Irish sporting public.
The Olympic Games this summer have the potential to nudge that up another level or three and the sport is conscious of the need to make a mark in regular people’s lives to capitalise.
It has pulled together a new ‘Welcome to Athletics Ireland platform including the video content below.
It’s all about movement from “chasing a record to getting out of geography,” and paints the sport in a fresh and vibrant light that can only be a good thing.
There are resources on finding a local club, taking part in organised events, training plans, nutrition tips and plenty more.
With the Vhi Women’s mini Marathon launching last week, the Irish Life Dublin Marathon winning the Best of Europe category at the European Sponsorship Awards and the sport in the public eye like rarely before, this is Athlet
ic’s time to shine, and it is stepping up to the mark.
Athletics Ireland, Irish Life, DSDAC and the Vhi Women’s Mini Marathon are full members of the Sport for Business community.
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