Aviva Ireland and the FAI have launched a new virtual Aviva Soccer Sisters programme specially designed for girls to take part in during the upcoming October mid-term break.

The free online initiative was launched yesterday by Republic of Ireland Women’s National Team player Áine O’Gorman ahead of Ireland’s upcoming UEFA Women’s European Championship qualifier against Ukraine.

Watch back our interview with Áine below where we chat about that game, about the strength of managers Vera Pauw and Eileen Gleeson and the threats of Covid.

The online skills series will be rolled out daily at 10 am through the week of 26th October via Aviva’s website and the brand’s social media channels.

Inspired

A new skills video will be released each day demonstrated by the members of the Ireland Women’s National Team and some Aviva Soccer Sisters. The video series caters to young girls of all ages and skill levels and is the ideal way for parents to keep kids entertained and inspired over the Halloween break.

They will be encouraged to capture images and videos of their young soccer stars taking part at home.

Aviva will give away 1,000 Aviva Soccer Sisters winter training tops for the top images and videos posted on social media using the #SafeToDream.

To launch the Aviva Soccer Sisters hub, Aviva Ireland has released an inspirational video starring Áine O’Gorman and budding underage players, highlighting the joy football brings to girls’ lives, while encouraging them to chase their sporting dreams. The video features as today’s Daily Video on Sport for Business.

“When I was growing up, I only had male role models,” said O’Gorman. “Now, however, young girls can have female role models and realise earlier that they can live that dream and the opportunities are there for them to maybe one day represent their country.”

“The likes of the Aviva Soccer Sisters Campaign and exposure of the game helps. I think you should always dream big and if you want to achieve playing for Ireland it is in your own hands.”

“Aviva Soccer Sisters has been one of the driving forces behind the increase in the number of girls participating in grassroots soccer over the past number of years, and we’re thrilled to be partnering with Aviva to bring it back again this year in this innovative online forum,” added Sue Ronan. FAI Head of Women’s Development.

Opportunity

“All girls should have an equal opportunity to get involved in football and Aviva Soccer Sisters gives them that chance. This year Aviva Soccer Sisters will be a little different due to the current restrictions as a result of Covid-19, but we are thrilled we can provide a virtual experience this year and continue to support young girls who have a passion for sport and football.”

“Aviva is proud to partner with the FAI again this year,” said Brian O’Neill, Head of Communications, Brand and Sponsorship at Aviva Ireland.

“Over the past 12 years, we have seen girls who have taken part in the Camps and have progressed to the next level which is inspiring to see. We are committed to supporting the FAI and their mission to get more young girls involved in football. It’s great to have a football star like Áine O’Gorman as an ambassador for the Aviva Soccer Sisters Programme, and one that shows young girls that it’s Safe To Dream.”

Sport for Business Partners