Aviva Stadium has confirmed Britvic Ireland as its new Official Soft Drinks and Water Partner.

Part of the Carlsberg Group, Britvic Ireland will supply a wide range of soft drinks and water products across the stadium, serving fans, guests and teams at the venue.

The partnership covers major international and domestic fixtures, concerts and non-sporting events, embedding Britvic brands into the full year-round life of the stadium.

The agreement builds on Britvic’s established relationships within Irish sport, including its existing ties with both the FAI and the IRFU, creating continuity across national teams and their primary home venue.

From a brand portfolio perspective, the partnership allows Britvic to showcase Ballygowan Natural Mineral Water alongside established soft drink brands such as Club Orange, Pepsi, 7Up and Energise Sport.

“This is a partnership investment that supports our long-term ambitions for the stadium and our guests,” said Daniel Wynne, Head of Operations at Aviva Stadium, highlighting the emphasis on sustainability, service standards and consistency across all events rather than short-term activation.

Beverage partnerships at major stadia are no longer defined solely by pouring rights; they now play a role in crowd flow, service speed, waste reduction, and meeting changing consumer expectations around hydration and lower-sugar options.

The story of Sport for Business member Kappture and the advances they have made in pouring technology across the UK and Croke Park is a real-life example of this.

 

Image Credit: Aviva Stadium

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