Every game from the InsureMyVan.ie and MissQuote.ie Super League and Division 1, along with the InsureMyHouse.ie National Cup will be streamed live from next season.

Basketball Ireland has secured a five-year agreement with leading live streaming platform, Joymo, to provide the service.

It will mean the broadcast of over 650 games streamed each season via an over-the-top (OTT) platform, accessible on the Basketball Ireland website.

The InsureMyHouse.ie Pat Duffy and Paudie O’Connor National Cup finals will remain free-to-air on national broadcast TV with Basketball Ireland’s TV partner, TG4, next season.

A range of ticketing options will be available, including individual game passes and an all-game season pass, giving fans the chance to follow their favourite club and never miss a minute of basketball action.

Full pricing details will be announced at a later date.

“This is huge news for basketball here in Ireland, as the growth of the sport continues apace,” said CEO John Feehan.

“We have 50 National League teams and now you’ll be able to watch every game live in one place. ”

“Joymo has worked with a number of sporting bodies globally and brings a huge depth of expertise in the OTT field and they will be building a tailormade user-friendly platform for Basketball Ireland.

“This agreement will also see extensive promotion of our domestic game through video clips on social media, as we continue to increase our digital footprint and showcase the thrilling basketball served up by our clubs across the country.”

“Basketball Ireland is a progressive sports body that truly understands the needs of its participants, partners and consumers,” added Michael Emery, CEO of Joymo.

“Collectively, we have a strong shared vision and ambition for what direct-to-consumer streaming can achieve in terms of fan engagement, data integration and monetisation potential.”

“We are excited to empower Basketball Ireland to take greater ownership of their IP, reward fans with more live events and better-quality coverage and create additional commercial opportunities that can make a fundamental difference to the way the sport is promoted and administered in Ireland.”

Founded in Norway in late-2017, Joymo enables rights holders to broadcast their valuable content direct to consumers, connecting their events and competitions with a global audience.


Sport for Business Perspective

This is the latest full-service streaming agreement to be produced by Irish sport with LOITV in football and URCTV in rugby providing full online visibility of those competitions via direct to consumer offerings, and Cricket Ireland as well as others providing much-enhanced levels of live broadcast.

GAAGo was ahead of the game in international markets but the thought that such a transformation of technology and visibility was possible only two years ago would have been hard to comprehend.



Sport for Business Partners