Irish Insurance company CFM Group has signed a three-year deal with Basketball Ireland to become a major sponsor across the National Leagues and National Cup.

The announcement was made at Thursday’s launch of the 2021/22 National League season at the National Basketball Arena. The men’s Super League and Division One will now be known as the Super League and Division One.

The women’s Super League and Division One will be named the Super League and Division One.

Basketball Ireland’s prestigious National Cup is now called the Cup, at all levels of the game.

The agreement with CFM will also see the company support Ireland’s national teams, as they return to FIBA EuroBasket qualification in November. is to become the lead sponsor of the men’s team and are a lead sponsor of Ireland’s U20 women and a supporting partner of the Irish senior women’s team.

Basketball Ireland’s Commercial Manager Conor Meany welcomed the new deal. “The timing of this announcement couldn’t be better, as we head back into competitive domestic basketball for the first time in 18 months. It is a major endorsement of what we believe is possible in the sport and it is fantastic to have found a company that shares that vision.”

“CFM Group are on a similar trajectory to us and have been growing rapidly over the past decade. We’re looking forward to working alongside them to grow their suite of brands and our sport over the coming years.”

“CFM Group with market-leading brands, and are proud to partner with Basketball Ireland, to support the growth of the most popular indoor sport in the country,” added CEO Jonathan Hehir.

“As an Irish company employing local staff, our success is built upon a young Irish team of fully trained insurance specialists, motivated to be the best in the sector, delivering high-quality low-cost insurance to our customers. We are delighted to embark on this basketball sponsorship covering the National League, National Cup, and international teams, supporting young men and women participating across the length and breadth of the country.”


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