Beko, the leading home appliance brand in Europe, sponsor of Barcelona FC ans Sport for Business member have released the first episode ion a content series looking at life behind the scenes of one of the most famous and succesful football clubs in the world.
The 4-part mini-series takes a look at the work that goes in to make it possible for the first team to lead healthy lifestyles off the pitch and remain one of the world’s top clubs on it.
The first of the series is available to view below.
As FC Barcelona’s Exclusive Training Partner, Beko got special access around Ciutat Esportiva and beyond, to deliver sports fans a unique look at the extensive planning and work that takes place around the training grounds to ensure the team is at peak performance levels.
“As an extension of Beko and FC Barcelona’s successful ‘Eat Like A Pro’ campaign, which aims to help prevent the global epidemic of childhood obesity by educating and guiding parents and children on the importance of healthy eating and nutrition by showing what their heroes eat to perform at their best, Beko got to take this one step further and offer a unique look behind the curtain,” said Zeynep Yalım Uzun, CMO at Beko.
“We’ve heard from football heroes like FC Barcelona star Gerard Piqué, and this time, we’re going behind the scenes, focusing on a diverse mix of professionals behind the footballers to help inspire people all around the world to live healthier lives.”
The next episodes will focus on training, kit preparation and how the next generation of stars are being developed.
They will be released over the next three weeks and we will bring them to you here on Sport for Business.