BMW Group Ireland have announced a continued partnership with the KPMG Women’s Irish Open.
The company has signed a new two-year agreement as ‘Official Car Partner’ and Premium Sponsor, building on its 2024 inaugural partnership with Tournament partners Forefront Sports.
The 2025 KPMG Women’s Irish Open will be held from July 3rd to 6th at Carton House, a Fairmont Hotel and Resort in Maynooth, Co. Kildare.
This year’s event boasts an increased prize fund of €450,000, promising to be the most competitive tournament yet, with some of the best players in the world participating.
Leona Maguire, Georgia Hall, Annabel Dimmock, Lottie Woad, Madelene Sagström, and 2026 Solheim Cup captain Anna Nordqvist are already confirmed, making it arguably the strongest field assembled across the Ladies European Tour this year.
To celebrate this announcement, BMW Group Ireland is offering a unique opportunity for Golf fans to play with Leona Maguire in the Pro-Am Competition on Wednesday, 2 July.
The prize includes a chance for a team of three (female or male) to play with Leona, plus an overnight stay and dinner at the Pro-Am reception at Carton House. Participants can find out more and enter at www.Discoverbmw.ie.
“Golf is at the heart of the BMW brand where Women’s Golf is in a very exciting place,” said Helen Westby, Managing Director of BMW Group Ireland.
“This partnership is a true reflection of BMW Group Ireland’s drive to raise the profile of Women’s Golf in Ireland and support Women’s sport, we want to inspire the next generation of female golfers.”
“I’m really looking forward to this year’s KPMG Women’s Irish Open,” added Leona Maguire a BMW ‘Friend of the Brand.’
“Some of the best Golfers in the World will be in attendance, and it’s exciting to see the support from world-class brands like BMW and see the plans for this year’s event take shape.”
“We are delighted to have BMW Ireland back as a partner for the KPMG Women’s Irish Open,” said Cian Branagan, Tournament Director and CEO of Forefront Sports.
“Their support and commitment to women’s golf in Ireland is invaluable and will help us deliver an even bigger and better tournament in 2025.”
In addition to the KPMG Women’s Irish Open, BMW Group Ireland will host the BMW Golf Cup in August, providing an opportunity for winning amateur Golfers to represent Ireland at a further regional final in Scotland and the World finals, which will be held in South Africa.
Fans are encouraged to visit www.Discoverbmw.ie for more information about BMW Ireland’s KPMG Women’s Irish Open and how to avail of tickets.
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SPORT FOR BUSINESS PERSPECTIVE
It is one of golf’s greatest assets as a sponsorship property that clients and friends can get so close to the players, actually playing alongside them in the Pro-Am. This is a great way for BMW to activate its partnership across key and core demographics.
WHAT’S UP NEXT?
The KPMG Women’s Irish Open will take place from July 3rd to 6th at Carton House. Our twice-daily news bulletins land Monday to Friday, 50 weeks of the year.
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