BMW Group Ireland has been unveiled as the new Official Car Partner to the KMPG Women’s Irish Open.
The leading Ladies European Tour event will take place at Carton House from 29 August until 1 September 2024.
The agreement was signed in partnership with the tournament organisers, ForeFront Sports. BMW joins KPMG, Sports Direct, Amundi, Amgen and others on an impressive partnership roster.
This marks a significant additional step for BMW Group Ireland in Golf, having supported the Amgen Men’s Irish Open for over 10 years. BMW is also celebrating its 20th anniversary supporting Golf globally.
“Golf as a sport has shown significant growth in Ireland since the Pandemic, said Helen Westby, Managing Director BMW Group Ireland.
“Coupled with some of the top talent emerging in Irish Women’s golf, we are we are excited to be getting behind Women’s golf in Ireland.”
BMW will also be working closely with its Friend of the BMW Brand Leona Maguire to promote the KPMG Women’s Irish Open and women’s golf in Ireland.
“I am thrilled that BMW, who is synonymous with golf, is coming on board to support the KPMG Women’s Irish Open,” added Maguire.
“It’s a testament to how popular women’s golf is becoming and shows the intent of BMW Group Ireland to support women in sport.”
“They have supported me for several years now; I am so grateful for their ongoing support.”
Over the duration of the sponsorship BMW Group Ireland will provide a fleet of Electrified cars to support the event, activations with its vehicles and a competition for golfers to participate in the BMW Pro-Am golf competition in the lead up the event.
“We are proud to be announcing this new journey with such an iconic brand who have an amazing history in supporting golf in Ireland,” said Cian Branagan, Founder of ForeFront Sports.
“This partnership is a true reflection of their drive to invest in women’s sports and we are excited to partner with them leading into this year’s KPMG Women’s Irish Open at Carton House.”
To secure your tickets and keep up to date with the latest player announcements for the KPMG Women’s Irish Open, please visit www.womensirishopen.ie.
KPMG, Golf Ireland and Forefront Sports are full members of the Sport for Business community.
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