In today’s 67th episode of the Sport for Business Podcast, we are back in the Business of Gaelic Games.
The GAA is basking in the glow of a great Allianz Football Finals weekend but sport is so often all about the next thing and with the Championship season starting almost straight away the Association has launched its first new advertising campaign in five years.
We have a preview of the radio ad to start the show
We are then joined from Croke Park by Noel Quinn, Head of GAAGo and GAA Marketing to talk about the campaign…
It’s not just about the action on the pitch
Our GAA Coverage on Sport for Business is in partnership with Club and County Partners AIB. Their Toughest campaigns have defined how the games register in the hearts and minds of fans all year round.
Galway and Mayo in London and New York get the Championship under way this weekend. Both games are live on GAAGo.
To experience live games this weekend you can enjoy the Allianz Hurling League Final between Kilkenny and Clare at Croke Park on Saturday and then the Division One and Two Finals in the Lidl Ladies football at the same venue on Sunday.
The GAA are full members of the Sport for Business community.
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