Bohemian Football Club’s announcement of its 2026 away jersey, created in collaboration with Kneecap, represents the latest chapter in a commercial strategy that has seen the fan-owned League of Ireland club redefine what a football shirt can represent — culturally, politically and financially.
Over the past three seasons, Bohemians’ limited-edition and values-led jersey releases have generated more than €1 million for good causes at home and abroad and more in merchandise revenue to fund club operations.
The Kneecap collaboration builds directly on that model, combining global cultural reach with a defined charitable outcome.
The one-off jersey will see 30 per cent of profits donated to ACLAÍ Palestine, supporting the construction and fit-out of a community music studio at the Lajee Centre in the occupied West Bank.
The project again positions the club at the intersection of football, culture and activism — a space that has become central to its identity.
Designed jointly by members of Kneecap and Bohemians’ in-house team, the shirt is rich in symbolism. A white base features a Keffiyeh-inspired pattern interwoven with Irish and Palestinian flags, while the club crest appears in Irish.
The word “C.E.A.R.T.A” (rights) lines the inside neck tape, with collar and cuffs woven in the shared colours of both flags. A stitched hem tag bears graffiti-style Irish and Palestinian flags alongside the word “Dlúthpháirtíocht / Solidarity.”
The launch campaign, produced by filmmaker Jamie Goldrick, blends footage from the Lajee Centre in the West Bank, Kneecap’s sold-out international shows and the historic Bohemians v Palestine fixture at Dalymount Park — a visual narrative that reflects the shared themes of resistance, culture and identity underpinning the project.
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While many clubs rely on scale and on-pitch success to sell jerseys, Bohemians have demonstrated that authentic storytelling, cultural relevance and scarcity can generate commercial return — even within a small domestic league.
Daniel Lambert, Chief Commercial Officer at Bohemian FC, said the partnership reflected months of work and shared conviction. “That we can raise further significant funds to assist the people of Palestine, this time on the preservation and celebration of culture, once again shows the power of sport and music when combined,” he said.
“There’s few sporting clubs in this world who continue to stand strong and unyielding against oppression and in solidarity with the Palestinian people,” said Naoise Ó Cairealláin. “Bohemian FC is one of them.”
The jersey will be sold first through in-person drops at Dalymount Park, followed by a limited online release, creating urgency and physical connection between fans, artists and club.
For ACLAÍ Palestine, the impact is tangible. Founder and Director Ainle Ó Cairealláin said the project would provide young people in the Aida refugee camp with access to music production, recording facilities and creative space.
“This project is a symbol of solidarity between Ireland and Palestine,” he said, “and serves to overcome the isolation that is forced upon Palestinians by occupation.”
Image Credit: Bohemian FC
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