With the Hurling Championship bursting into life yesterday, Bord Gáis Energy have today launched ‘That’s Hurling Energy’, a new campaign for the Championship season.
It aims to ‘dial into the wild spirit and potential within every county that makes the hurling championship such an integral part of the Irish sporting summer’.
Bord Gáis Energy is this year celebrating 15 years of involvement in intercounty hurling first as sponsor of the U21 Championship and for the last eight years as sponsor of the GAA All-Ireland Senior Hurling Championship.
‘That’s Hurling Energy’ will see Bord Gáis Energy bring the colour and excitement directly to hurling fans this summer with activations outside GAA stadiums over the course of the championship.
Fans should keep an eye out for the Bord Gáis Energy flags ahead of Limerick’s much anticipated visit to SuperValu Páirc Uí Chaoimh to play Cork as well as two other games across the summer.
This year, Bord Gáis Energy has once again teamed up with hurling legend Joe Canning who has been an ambassador since 2009 while Limerick hurler Gearóid Hegarty enters his fourth year as an ambassador.
“As a proud partner of the GAA for the last 15 years, and sponsor of the All-Ireland Senior Hurling Championship for the past 8 years we’ve seen firsthand the power of our games to bring communities together and enthral fans across the country and around the world,” said Managing Director of Bord Gáis Energy Dave Kirwan.
“The power and passion of hurling fans is unique: from those brought up rooted in the history of the game to newcomers to the sport. We are delighted to continue energising this unique sport.”
“Bord Gáis Energy has been an outstanding sponsor of the GAA Senior Hurling Championship and their commitment to the promotion of the sport has been unwavering,” added GAA President Jarlath Burns.
“We are very grateful to Bord Gáis Energy for their ongoing support and we look forward to witnessing another hurling season filled with passion, colour and excitement.”
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