Bord Gáis Energy has launched its sponsorship of the 2025 GAA All-Ireland Senior Hurling Championship, reinforcing a landmark 16-year partnership with the GAA.
This year, the energy company is welcoming Wexford’s Lee Chin and Clare’s Shane O’Donnell as ambassadors for the 2025 championship season.
The choice was inspired with O’Donnell revealing a faster than expected recovery from injury and featuring prominently across mainstream media today.
The announcement also marks the return of #ThatsHurlingEnergy – a campaign that ‘captures the heartbeat of Ireland’s fastest field sport, and the electric passion it inspires in fans, players and communities alike.’
“Our 16-year partnership with the GAA represents more than just sponsorship – it’s about celebrating a sport that embodies the same energy, passion and community spirit that drives our business,” said Bord Gais Energy CEO Dave Kirwan.
“With Lee and Shane as our ambassadors, we’re excited to connect with hurling fans across Ireland and deliver experiences that match the energy and excitement of the game itself.”
“This championship season promises to showcase the very best of hurling, and Bord Gáis Energy is proud to power these moments that bring communities together.”
“The continued support of Bord Gáis Energy for the All-Ireland Senior Hurling Championship represents one of our most enduring and successful partnerships,” added GAA President Jarlath Burns.
“After 16 years together, their commitment to hurling has helped elevate the game to new heights. We look forward to another thrilling championship season with Bord Gáis Energy by our side, celebrating the skill, tradition and community spirit that makes hurling so special to Irish people.”
This year’s sponsorship puts fans front and centre with exclusive GAA Rewards offered via the Bord Gáis Energy Rewards Club. These include access to sold-out fixtures, county team jerseys, and VIP experiences throughout the championship season.
Further Reading for Sport for Business members:
The Thursday Interview – Meadbdh Quinn of Bord Gais Energy
SPORT FOR BUSINESS PERSPECTIVE
Longevity in sponsorship brings a sense of familiarity to the sport and confidence that it is continuing to work well for the sponsor. The Bord Gais Energy rewards from the GAA and the Bord Gais Energy Theatre are vital in reducing the churn that is the enemy of energy companies.
WHAT’S UP NEXT?
The 2025 GAA All-Ireland Senior Hurling Championship officially begins on April 20th, and the final will take place on July 20th.
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