BOYLE Sports has announced a significant new partnership with Newbury Racecourse, strengthening the bookmaker’s long-standing involvement in British horse racing and deepening its presence at one of the sport’s most respected venues.

Under the agreement, Ireland’s largest independent bookmaker will sponsor two dedicated BOYLE Sports race days at Newbury during 2026, with title sponsorship confirmed for fixtures on January 14 and February 17. In addition, BOYLE Sports will sponsor three races on each card, further embedding the brand across both fixtures.

The expanded partnership builds on BOYLE Sports’ existing backing of the Lockinge Stakes, Newbury’s flagship Group 1 Flat racing event staged each May.

That association, which started last year, has already established BOYLE Sports as a major supporter of elite racing at the Berkshire track, and the addition of two National Hunt fixtures provides the brand with year-round visibility across different racing audiences.

Liam McKee, Head of Sponsorship at BOYLE Sports, said the deal reflects the value the company places on premium racing partnerships.

“We’re delighted to extend our partnership with Newbury Racecourse and continue building on what has already become a hugely valued relationship,”  he said.

“Adding two dedicated BOYLE Sports race days to our support of the Lockinge gives us another fantastic platform to engage with racing fans and celebrate the brilliant action Newbury is known for.”

Jordan Coates, Sales & Partnerships Director at Newbury Racecourse, welcomed the expanded presence of the bookmaker.

“We’re excited to see BOYLE Sports have a greater presence at Newbury Racecourse, which will see them have the title rights to two of our National Hunt fixtures,” he added.

“As BOYLE Sports continue to grow in the UK, we’re really pleased that we can be part of that journey, with the flagship event coming in the shape of our Group 1 raceday in May, The BOYLE Sports Lockinge Day.”

“The addition of January and February fixtures also gives BOYLE Sports access to Newbury’s jumps audience, complementing the brand’s high-profile Flat racing exposure in May. “By adding the two additional fixtures, it will give both our jumps and flat audience the opportunity to engage with BOYLE Sports.”

 

 

Image Credit: Newbury Racecourse

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