Bookmaker Boylesports has confirmed that it is to extend its sponsorship of horse racing coverage on all of RTÉ’s channels for another year.
The deal covers all racing output on television, radio and online and is a roll over of the original deal signed in 2014.
The Dundalk based company has also made a major commitment to the Boylesports Irish Grand National which will be worth €500,000 in prize money this year and is entering the fourth year of what is now a six year deal.
A two year deal to provide sponsorship support to Irish Greyhound Racing through the Boylesports irish Derby is expected to be renewed this summer.
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“We are thrilled to announce BoyleSports will once again be sponsoring RTE’s horse racing coverage across all platforms for 2017,” said Chief Executive John Boyle.
“We are very committed to Irish sport and this partnership with RTE, cements BoyleSports position as the biggest supporter of Irish racing. We are proud to sponsor the jewel in the crown of the Irish National Hunt season, the BoyleSports Irish Grand National. With the significant increase in prize money injected over the next three years, the total prize fund has been increased to €500,000 per year. Horse racing fans across the land can be assured of top class action both on the track and on the TV.”
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RTÉ broadcasts 24 days of live Irish racing coverage on television each year, featuring all the major festivals, with live television coverage also simulcast on RTÉ Player within the Republic of Ireland. The major festivals, including Punchestown, Galway and the Christmas Festival at Leopardstown, will be broadcast live, as well as the biggest races of the year: the BoyleSports Irish Grand National, the Qipco Irish Champion Stakes and the blue-riband event of the flat season, the Dubai Duty Free Irish Derby.
The current extension is for one year and will see BoyleSports feature in all RTÉ racing coverage on television, radio and online. BoyleSports will also appear on RTÉ’s In-Vision split-screen television advertisements across all of RTÉ’s Irish racing coverage.
RTÉ and BoyleSports will continue to develop innovative integrations between live television and mobile applications to support the ever-increasing number of sports fans who are watching racing while multi-tasking through their mobile devices.
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“We are delighted to be able to make this announcement with BoyleSports today,” said RTE Commercial Director Geraldine O’Leary. This continued partnership is a great endorsement of RTÉ Sport’s output and their powerful audience reach.”
“Offering cut-through across all platforms under one brand is RTÉ’s unique offering to the market. Irish racing remains on terrestrial free-to-air television and Boylesports has secured a powerful association with Irish Racing across all of RTÉ’s market-leading platforms.”
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