Ireland’s largest independent bookmaker, BoyleSports has chosen London based Above+Beyond as its creative agency to work on its upcoming new advertising campaign.

They were appointed following a competitive pitch against three other agencies in a process that was conducted through AAR Partners.

Above+Beyond will develop a new creative campaign for BoyleSports as the brand continues to drive its international online growth with its recent entry into South America following its arrival in South Africa in 2022.

BoyleSports also recently expanded its retail estate in Britain bringing its total shop count to over 375 across the UK and Ireland.

The brand came within a single penalty kick of having its branding back on a Premier League shirt front last weekend when Coventry City fell at the final hurdle of the Football League Championship play offs.

“This is an exciting time for BoyleSports as we accelerate our expansion plans in new and existing markets,” said Marketing director Aimee Prendergast.

“We pride ourselves on being a customer-first business and it’s so important that this is carried through in everything we do. We look forward to working with Above+Beyond to deliver a creative campaign that our customers can really connect with.”

“We have a partner who shares an ambition to deliver brilliant and impactful creative, to drive real growth,” added Matt Steward, CEO of Above+Beyond.

“It’s a meeting of two fiercely ambitious companies who love their sport, value creativity, and want to challenge the status quo. Just brilliant.”

Above+Beyond’s new creative ad campaign for BoyleSports will launch in the coming months.