BoyleSports have signed up with Premier League side Newcastle United to become the club’s official UK and Ireland betting partner.
The partnership will see BoyleSports launching a range of special offers, activations, competitions and experiences and benefit from a presence on Newcastle United’s digital platforms.
The partnership will also entail BoyleSports branding across all betting terminals within St. James’ Park for the next two seasons with exclusive promotions being created for Newcastle United supporters aged 18 and over.
Newcastle United have Fun 88, a Philippines based, Asia facing online gambling website as its front of shirt sponsor.
Boylesports, based in Dundalk, County Louth, also has partnerships with Coventry City and Birmingham City in the English Football League. It was previously a front of shirt partner of Sunderland.
Established by John Boyle in 1982, BoyleSports is one of the UK and Ireland’s largest independent bookmakers and now boasts over 340 shops in the UK and Ireland, employing 2500 people.
“As we expand in the UK, BoyleSports are delighted to be teaming up with the great team at Newcastle United,” said CEO Mark Kemp.
“As an official partner for the new season, we look forward to BoyleSports betting being available online, on mobile and at the fantastic St. James’ Park.”
“We wish Newcastle United and their fantastic fans the very best of luck for a successful season.”
“We are very pleased to welcome BoyleSports on board and we look forward to kicking off our partnership as the new season begins,” added Dale Aitchison, Head of Commercial at Newcastle United.
“BoyleSports has long had an affinity with football and we are pleased to be working together to offer a first-class betting service for supporters on a matchday at St. James’ Park.”
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