Allianz Ireland has announced the appointment of Mark Brennan as its new Head of Marketing.

He will be responsible for all Allianz’s business to consumer and business to business marketing activity, ranging from proposition development, customer experience, digital platforms, brand and digital marketing as well as Allianz’s sponsorship programme portfolio.

Prior to joining Allianz Ireland, Brennan was head of marketing for Allied Irish Bank. In that role, he headed up critical marketing programmes for the AIB Group’s mortgage portfolio and was also head of the EBS Mortgage brand where he redeveloped its online platform and new brand positioning.

Prior to managing the mortgage portfolio he worked across the groups business and personal credit lines as well as being AIB’s head of Digital Marketing and Innovation.

Prior to joining AIB in 2013, Mark had an extensive advertising agency background, having worked in London for ten years on global briefs for Hertz, L’Oréal, Volkswagen and Guinness with leading agencies like DBB and Adam&Eve.

He has an MSc in Advertising from Technological University Dublin and a BA in Economics and Politics from University College Dublin.

Brennan is a keen sports fan and will be joining us this afternoon for the Future of Sponsorship debate with the PRII.

“We are excited to have Mark join us here at Allianz,” said CEO Sean McGrath.

“He has a stellar record of customer-centric innovation across a wide variety of sectors. He has transformed marketing at AIB through customer-focused initiatives.”

“We look forward to working with Mark to further deliver upon our ambitious programmes for our commercial and retail brokers and customers.”

“I am excited to be joining Allianz at such an interesting time,” adde Brennan.

“Allianz has an incredible marketing track record across its sponsorship, from the Allianz Leagues to the Paralympics to its We Cover Courage campaigns. I look forward to building on this success with the Allianz team and bringing new innovations to our customers and partners.”

 

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