BT Sport and Warner Bros Discovery are to come together to offer a new premium sports TV offering in the UK and Ireland.

BT Sport is currently the home of coverage of the Heineken Champions Cup and its availability through Sky Sports here in Ireland was the only way to watch live Munster’ and Leinster’s wins last weekend.

Warner Bros Discovery operates Eurosport and has extensive rights to global events including the Olympic Games.

By bringing together the sports content offering of both BT Sport and Eurosport UK, the new joint venture will have one of the most extensive portfolios of premium sports rights including UEFA Champions League, UEFA Europa League, the Premier League, Premiership Rugby, UFC, the Olympic Games, tennis Grand Slams featuring the Australian Open and Roland-Garros, cycling Grand Tours including the Tour de France and Giro d’Italia and the winter sports World Cup season.

“As a global sports and entertainment broadcaster, Warner Bros. Discovery is the perfect partner to work with us to take BT Sport to the next stage of its growth,” said BT Consumer CEO Marc Allera.

“We’re excited to be joining forces to bring the best of BT Sport together with Eurosport UK to create a fantastic new sports offer alongside all the entertainment that discovery+ has to offer BT customers.”

“I’m incredibly proud of the established, creative and innovative broadcaster that BT Sport has become. We have a brilliant team who are dedicated to broadcasting amazing sporting moments and we look forward to working with Eurosport UK to realise the opportunities that this next stage will bring both our team and our viewers.”

It will take a while to work out the detail of what this will mean for Irish viewers but we will make sure to keep you informed on likely outcomes as the terms of how the deal will change the media landscape emerge.

Sport for Business members the Irish FA in Belfast will also be keen observers as BT is its principal commercial partner through to the end of an initial contract running to 2024.


Sport for Business Perspective

This deal has been on the cards since February and brings two major players together.
The way the deal is structured and distribution deals worked out will have another kink to the way we can plan to watch all the sport that is available to us and adds more money to the pot for rights holders selling lucrative TV deals.



Sport for Business Partners