Volkswagen Strengthen GAA Ties
Volkswagen has extended its relationship with the GAA across south County Dublin by adding title sponsorship of the Kilmacud Sevens tournament in September…
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Category: News Members
Ireland Tickets at Centre of Tout Sting
Yesterday it emerged that tickets seized as part of a sting operation on touts were clearly marked as having come from the OCI allocation…
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Engineering Sponsorship for Euro GAA
The GAA Etihad Airways World Games get underway at UCD today and the European GAA have used the opportunity to secure a new sponsorship deal…
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Olympic Ad Sales Up but Viewers Down
NBC’s opening ceremony and Saturday night figures point to a contradiction in Olympic appeal to brands, but remain staggeringly lucrative…
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Daily Video – Nike in the Good Old Days
For today’s video we look back to the announcement in January 2013 that Rory McIlroy was to...
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FleishmanHillard Name new Head of Sport
There is a sense of the prodigal Son in the appointment of a new Head of Sport at Fleishman Hilliard, and a busy start to his new role…
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Gymnastics Surge to 2020
As the sport prepares to have two representatives at the Rio Olympic Games for the first time, Gymnastics Ireland is looking to a bright future with the publication of a Strategic Plan running through to 2020…
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Sport for Success
Earlier this month UK Charity Women in Sport released Sport for Success, a comprehensive study into the role and importance of sport in helping women to achieve and contribute more in their careers…
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Olympic Non Decision Leaves Games on Edge
The IOC has effectively taken a gamble that the world will be swept up in the heroic performances that will grace the Olympics and ‘forget’ about the question marks that will hang over what has been done to bring each athlete to this pinnacle.
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Livewire Euros Insider – The Battle for Wallets
84% of the population tuned in to watch Euro 2016 at some point, making a good return on the record investment that went into TV advertising and sponsor activation. We take a final look back on what worked best and why RTÉ won the Final Battle…
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