In advance of great Olympic stories of achievement emerging from the games it is down to brands to bring the event to the fore in people’s minds through smart marketing, emotional engagement and substantial budgets…
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Electric Ireland’s new video supporting the Olympian Gymnasts and why we like Paddy Barnes as the choice to be Ireland’s Flag bearer…
Read MoreRed Bull is to host its ‘Longest Day’, Ireland’s only 5-a-side hurling and camogie tournament in the grounds of Kilkenny Castle…
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Three has released the new TV ad that will roll out across all channels in the run up to the Euro 16 Championships in France…
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The deal is believed to worth a significant six figure sum and is with a partner who is new to the world of sport in Ireland. It will be part of the launch of a new Strategic Plan to take the sport into the mainstream in Ireland…
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A tweet less than an hour ago from his personal account broke the news to his fans and brings to an end a week of madness for the sport’s biggest star…
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The national Rugby 7’s sides from Italy, Germany, Jamaica and Norway will be coming to Dublin next month to take part in the inaugural Dublin 7s Festival at Donnybrook.
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Irish Nutrition specialist Nutritics has reached a major milestone with the service now being used by partners in 100 countries around the world…
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When you spend a lot of money on sponsorship you have to spend a lot of money on making it work. Sometimes though the money is less important than the imagination that goes into creating a memorable idea…
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Bank of Ireland is also supporting a youth skills tournament and rolling out the successful Sponsor for a Day promotion it ran through Leinster and Munster Rugby in an initiative that will appeal to Golf Clubs…
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