Category: News Members

Livewire Sponsorship Review 2016

Over the coming days we will look at what Sport for Business member Livewire believe we could and should have learned in relation to activation, immersion and the relationship between sponsors and rights holders in 2016…

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GAA Media – Once Bitten

The GAA was collectively bruised by the experience. Not so much as to exact revenge by reducing the rights awarded to the national broadcaster but enough to be unwilling to give another opportunity to be a punchbag.

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