Friday Forum – The World Cup
Our Friday panel of Sports Marketing experts runs the rule over the World Cup preamble, and comes up with slogans for the Sepp Blatter re-election campaign…
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Open Returning to Royal Portrush
The Open Championship is to return to Northern Ireland for the first time since 1951. The news is a massive boost for Ireland north and south.
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Mondelez Reasons to Engage
We unveil the thinking behind Mondelez’ new three year partnership with Paralympics Ireland, and the lessons it has for all businesses considering an involvement in sport.
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Daily Video – Chile Goosebumps
Not sure yet who to cheer for in the World Cup. Let us help with this spine tingling video from one of the lesser lights.
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Special Olympians
1,500 athletes, 3,000 volunteers, one huge welcome. Limerick celebrates the power of sport as a force for doing the right thing.
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Fit for Business, Fit for Life
In May The Irish Sports Council issued a challenge to companies to get out and get fit. At Sport...
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Boylesports Confirms €750K Dog Deal
A three year deal and prize money of nearly €750,000 has been confirmed with formal announcement of the Boylesports.com Irish Greyhound Derby
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Meet Quota’s or Lose Funding
In Britain, the Government has lain down a challenge for sport to step up in terms of female representation. We should be adopting a similar hard edged approach.
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Daily Video – Kearney Heartbeat
A player, a car and a lot of acceleration.
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Guinness Backing Soccer in US
Guinness is moving back into soccer on a global stage but it’s not a first for the brand as we unearth a picture from the 1980’s.
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