What will Superbowl Deliver in 2014?
Advances in the way in which business understands consumer behaviour are highly prized. Superbowl Sunday is a gathering point for where some of the latest will be tested.
Read MoreJan 21, 2014 | News Members, Social media
Advances in the way in which business understands consumer behaviour are highly prized. Superbowl Sunday is a gathering point for where some of the latest will be tested.
Read MoreJan 21, 2014 | News Members
What would it be like to watch hurling through the medium of Google Glass? It may be closer than you would imagine.
Read MoreJan 21, 2014 | GAA, News Members, Ticketing
Gate revenues are still a critical part of major sports income. The GAA is looking to expand the number of advance sales in spring by introducing discount pricing for the Allianz Leagues.
Read MoreJan 21, 2014 | News Members, Soccer, Sports marketing
Could Pele be coming to lead the St Patricks Day Parade? He has just signed as the Global Ambassador for the events main sponsor Emirates Airline.
Read MoreJan 20, 2014 | News Members
As the debate over the new Junior Cert picks up steam here we take a look at an issue concerning sport in US schools that is questioning a major tradition.
Read MoreJan 20, 2014 | News Members, Olympics, Winter Sports
Cool Runnings 2 and the makings of an Irish fairy story as the Winter Olympics draws closer. The opening Ceremony is on February 7th and here are some of the unlikely heroes we will be cheering for.
Read MoreJan 20, 2014 | News Members
Tickets go on sale today for the first ever Women’s Six Nations game to be played at the home of Irish Rugby.
Read MoreJan 17, 2014 | GAA, News Members
How Sligo are making the most of a new supplier and a relaxation of sponsorship rules in the GAA.
Read MoreJan 17, 2014 | Golf, News Members, Sports Tourism
Fota Island, Cork and Munster are ready to put on a great show when the Irish Open returns south in June. Sport for Business caught up with Resort Marketing Director Seamus Leahy to see what the win means to the region.
Read MoreJan 17, 2014 | News Members
2014 is the year of the Master plan for Sport in Ireland. We discover an international event that is to be held in an English University that could set a model for the kind of prestige international events we should imagine for Ireland.
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