Superbowl Marketing Hits Heights
Superbowl week sees advertising costs of $4 Million per 30 seconds, a floating brand hotel for 4,000 and a 1,200 square metre social media concierge centre on Broadway to keep everyone connected.
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Category: News Members
Sport Delivery on Business Education
How sport can deliver a tangible benefit in the world of business education in schools
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Women’s Sport – Questions of Respect
It was a week of high drama and low farce for Women’s sport. We look back with excitement on a great Basketball final in Dublin but with frustration at two examples of a lack of respect elsewhere that should have no place in 2014.
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Alcohol Ban Still on Agenda
A Government ban on alcohol involvement in sport is still on the agenda, though the obvious way in which it could be made a reality continues to be ignored.
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GAA Signs Up to Rural Innovation
The GAA and UCD have come together to offer a new course in rural entrepreneurship that will deliver benefit to individuals and communities around the country. A great example of sport and business united.
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Sport Vital for Dublin Tourism
How can sport play a vital role in the new ‘Destination Dublin’ strategy for boosting Dublin Tourism. We look at a number of ways, none of which are simple but all of which can deliver great results.
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Basketball Finals Sold Out
The National Basketball Arena will be rocking in Dublin tonight before a complete sell out crowd turning up to see the Women’s and Men’s National Cup Finals. The story of one team is dominating the headlines.
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Setanta Unveil Live GAA Coverage
Setanta Sports have unveiled a programme of 14 matches to be covered live from the Allianz Leagues this Spring, and are looking to build another surge in subscribers on top of those drawn in by BT Sport.
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GAA Attendance up 5% in 2013
Attendance at GAA matches rose by 5% in 2013. That is one of the key numbers to emerge in the Annual Report of the Association’s Director General Paraic Duffy.
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Launching the RBS 6 Nations
Launching the RBS 6 Nations in a controlled environment allows greater involvement for the sponsor and easier access for the media. We look at what emerged in London yesterday from a commercial perspective.
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