The choices we make define who we are. See how Guinness has used sport once again to illustrate this powerful theme. But be quick, the ad will appear for a limited time before an Olympics ‘blackout’ occurs.
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It was a brilliant night for Ireland at the European Sponsorship Awards with three of the eleven prizes on offer coming back to Dublin, including the main one of the night…
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Crowd funding is likely to become an ever bigger source of funding for sport, just as it has for business and the arts. We look at the concept behind it and some of the companies looking to make a mark.
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Canterbury have returned as official suppliers to the Irish Rugby teams, raising hopes of a return to the glory days when they were last involved, and the small matter of an estimated €20 million.
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Cricket Ireland has renewed its official partnership deal with Johnston Mooney and O’Brien. It shows how relationships can grow out of opportunity into something more lasting.
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Guinness has unveiled activation plans around its association with the Ireland Rugby team and the RBS 6 Nations getting underway this weekend.
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The range of facilities at the National Sports Campus has expanded again with the addition of multi sport all weather facilities and work on the National Indoor Arena will be started later this year.
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The GAA and GPA have published a set of guidelines based around gambling within sport, highlighting the fact that 25% of Irish people like a bet but that care needs to be taken if getting involved.
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Superbowl week sees advertising costs of $4 Million per 30 seconds, a floating brand hotel for 4,000 and a 1,200 square metre social media concierge centre on Broadway to keep everyone connected.
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How sport can deliver a tangible benefit in the world of business education in schools
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