Blue is the colour, what else matters?
Adidas and Chelsea have combined to produce a simple but simply brilliant brand marketing masterclass that will have lessons for all sports organisations that lay claim to an identity among fans.
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Category: News Members
World Championships for Kinsale
Kinsale Yacht Club is to host the 2013 World Disabled Sailing Championships. It is the first major Paralympic Sailing event since the London 2012 Games and will attract 120 sailors from 20 countries.
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Magic Monday – Sporting Images
Each Monday we bring you the best sporting images from across the weekend’s main action, highlighting the magic that an image can bring in terms of capturing memories and sealing a sponsor’s place in the mind.
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Heineken Get in the Game
Heineken have developed a range of games to extend their association with the Heineken Cup and their engagement with fans both through their mobiles and in the pub.
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Liverpool Steps Up Fan Experience
What will Liverpool FC gain from the installation of high capacity Wi-Fi at Anfield? We look at the benefits for fans and sports organisations ahead of our ‘Fan Experience’ Round Table event on April 25th.
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Under Starters Orders at Aintree
Saturday is Grand National Day at Aintree. Today we bring you an insight into how the race will be covered for the first time by Channel 4, Racing’s billing as the ‘original extreme sport’ and your own sweepstake kit.
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Educating and dealing with SADS
Two new charity initiatives are covered today, the first a new foundation arising out of the Dublin GAA community raising awareness of SADS, the second a climb of Kilimanjaro by Philip Peake of the Irish Greyhound Board.
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Rabo Steps Up Rugby Business Reach
RaboDirect is stepping up its association with Rugby through a series of small business seminars around Ireland and the creation of a new channel for the RaboDirectPro12 on You Tube.
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FAI Betting Investigation Under Way
The FAI has begun an investigation following the suspension of a Longford Town footballer after allegations of match fixing. We look at the complex relationship between betting and sport.
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Cycling Makes Bid for More Women
Three times more men than women cycle for leisure but schemes in Britain and Ireland are looking to change that. Find out more about Bike For Life and the Breeze Network.
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