Category: Sponsorship
The Brand Fans Research Highlights Authenticity as Key Driver of Sponsorship Impact
The Brand Fans has published new sponsorship research showing the continued strength of sport as a...
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Lidl Broadens Katie Taylor Investment with Major RTÉ Media Partnership
Lidl Ireland has extended its backing of Katie Taylor’s final fight at Croke Park into a major...
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Sophie Morris to Lead ESA Sponsorship Diploma
The European Sponsorship Association has appointed Sophie Morris as Course Director of the ESA...
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Lidl Brings Katie Taylor Fight Week Into the Fabric of its Stores
As Katie Taylor’s farewell fight at Croke Park moves closer, Lidl Ireland is taking its...
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KPMG Turns Birdies into School Books
The impact of the 2026 KPMG Women’s Irish Open continued beyond the fairways of The K Club...
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