This month Heineken launched a new TV ad based on the idea of welcoming all fans to football, including the almost half of them that happen to be women.

The brand is an official partner of Euro 2022 where the best of the Women’s game across Europe will be more visible on TV and across media than ever before.

Selecting You’ll Never Walk Alone as the theme behind the campaign made it’s playing out during Saturday’s UEFA Champions League Final featuring Liverpool particularly relevant and it certainly stood out.



Sport for Business Partners