Rob Hartnett from Sport for Business was back on The Last Word with Matt Cooper last night talking about the relationship between Coca Cola, Brian O’Driscoll and the Rugby World Cup.
You can hear the debate between him and Dr Donal O’Shea, a specialist in weight management and obesity in the link below at 48:30.
The final point in particular is worth hearing when Hartnett makes the point that sport seem to be an easy target for health campaigners, despite the obvious benefits it delivers, and that greater concern should be addressed towards other areas of marketing and expenditure…