Conlan and renaultWorld Boxing Champions and Olympic hopeful Michael Conlan has unveiled a second commercial sponsorship deal with Renault coming on board to supply him with a car leading up to and beyond his Rio bid.

This follows hot on the heels of a deal with Flogas revealed on Sport for Business last week which brought some much needed funding support to Conlan and fellow Rio bound boxer and soon to be three time Olympian Paddy Barnes.

Conlan is currently featuring in the Road to Rio documentary programme on RTE television where the less than glamorous reality of sharing five to a room in a Dublin hotel on training trips to the National Sports Campus.

He certainly doesn’t lack for bottle out as well as in the ring.  He tweeted a thank you picture to Hublot watches for providing him with a high end watch last night before revealing that it was wishful thinking rather than a third deal.

Beyond Katie Taylor’s personal endorsement deals boxing has struggled to attract significant commercial partnership, despite its Olympic, European and World Championship success.

With more starting to recognise how the character of individuals can add to their profile that corner is starting to turn.