Connacht Rugby has announced global technology firm Genesys as the club’s new Principal Partner.

Genesys will take prime position on all Connacht Rugby apparel for the next three seasons, including the 2020/21 Home, Away and European kit.

They will also become Title Partner for the Connacht Women’s Team – a hugely positive development that will help drive the growth of the women’s game in the West of Ireland.

Connacht maintains a relationship with previous jersey sponsor Intersport Elverys who stay on board as Official retail partner.

It will also retain Bank of Ireland as the main back of shirt sponsor.

Genesys helps thousands of organisations across 100 countries deliver more than 70 billion interactions with customers each year.

The company has had a presence in the West of Ireland since acquiring Altocloud in February 2018 after which it pledged to invest in talent and the future growth of Galway City.

Its Woodquay Court offices now serve as its global centre of excellence for Artificial Intelligence (AI).

“The announcement of Genesys as our new Principal Partner is a hugely significant day for everyone associated with Connacht Rugby,” said CEO Willie Ruane.

“Genesys is a company with firm roots in the West of Ireland. It Is an organisation with huge ambitions and some of the world’s best talent.”

“We look forward to helping Genesys grow and scale their presence in Ireland. It’s been a pleasure to work with the team at Genesys and we are eager to build an exciting partnership between our two organisations in the years to come.”

“We are proud to partner with Connacht Rugby,” said Barry O’Sullivan, executive vice president and general manager, Genesys Multicloud Solutions.

“This partnership is a fantastic opportunity to connect with the local community and with the wider global rugby audience. It also provides Genesys with a platform to foster the region’s talents in computer science leading to exciting future career paths in the West of Ireland.”

Sport for Business Daily talks to Connacht Commercial and Marketing Director Brian Mahony later this morning.