Core Sponsorship has been appointed by all four Irish Rugby provinces to provide a range of data-led intelligence services including ongoing audience measurement and reporting, sponsor exposure and fan insights.
Working closely with their international network, Publicis Sport & Entertainment, Core will provide insights, not just on the Irish based fan but on the provinces’ considerable fanbases around the world.
Core will work in collaboration with the commercial teams of Connacht, Leinster, Munster and Ulster.
It is great to see such work staying in Ireland as there is no doubt our agencies here have every bit the same level of insight as would be the case using international agencies, especially when the best of both can be brought together.
The four provinces are at the heart of professional sport in Ireland and have strong partnerships led by the Bank of Ireland and including many more members of the Sport for Business network including Energia, Pinergy, Laya Healthcare, Beauchamps Solicitors, Lifestyle Sports, Guinness, Vodafone, Heineken and others.
Knowing as much as possible about the engagement with their fan bases will shape how those relationships are maintained and strengthened in the years ahead.
Senior Sponsorship Manager, Phil Greene, a graduate of the Sport for Business 30 under 30, will manage the relationship, supported by Intelligence Director, Noel Martyn and MD, Jill Downey.
“We are thrilled to work with all four provinces as they look to deepen their understanding of various sponsor, media and fan metrics,” said Downey.
“In the sports industry too much of this insight and measurement work is done by international agencies, so it is great to break this cycle and show that Irish companies have the necessary talent and tools to do this work for Irish based sports organisations, on the ground locally.”
“We hope to see more Irish sporting bodies looking locally for answers to their commercial challenges. The quality of Irish expertise is easily on a par or ahead of our international competitors.”
“We are delighted to appoint Core Sponsorship to assess the strength and depth of our sponsorship platforms and their global reach and gain a deeper understanding of the impact for each province and the sponsors we work with,” added Dave Kavanagh, Head of Commercial at Munster Rugby.
“Core’s combination of considerable local market knowledge, along with access to global audiences, via the Publicis network gave them the edge, in what was a competitive tender process.”
“We look forward to working with Phil, Noel, Jill and the team, as we build an exciting post-Covid future for all four rugby brands.”
Core Sponsorship, Bank of Ireland, Connacht, Leinster, Munster and Ulster are among more than 250+ members of the Sport for Business network of sporting and business organisations working together across a number of key areas from sponsorship and research to advocacy and innovation.
Sport for Business Partners