The International Cricket Council (ICC) has formally sanctioned the European T20 Premier League – a new annual T20 franchise tournament that will be held for the first time from 15 July to 3 August 2025.
The European T20 Premier League (ETPL) is a privately-owned franchise tournament with a unique twist – the tournament is a partnership between three cricket nations – Ireland, Scotland and the Netherlands.
This collaborative approach gives the tournament a true European feel and will feature the best talent from those three nations playing alongside some of the best talent from around the world.
During the initial phase of the tournament’s development, an ‘interim working group’ has been established with representatives from the participating cricket boards and from strategic partner, Rules Sport Tech, on behalf of the funding partners, to guide decision-making and oversee the resourcing of a new administrative entity to run the event..
“We are delighted to confirm the ICC sanction of the ETPL and agreements are now in place across the joint venture partners.,” said Warren Deutrom, CEO of Cricket Ireland and Chair of the interim working group.T
“This is an important day in the development of the event, as it effectively fires the starting pistol on work around three important areas – franchise ownership, broadcast and the player draft.”
“A formal launch event for the ETPL will be held in due course to unveil key franchise and fan information, including franchise ownership, names and brands – and details about the players draft, which has become a popular feature of many franchise tournaments.”
“I would like to thank staff from Cricket Ireland, Cricket Scotland, Cricket Netherlands and our business partners who have been working tirelessly for the last year to bring this tournament to fruition.”
“These are exciting times for cricket in Europe, and for local cricket fans, as we showcase some of the best cricket talent from Europe and around the world.”
SPORT FOR BUSINESS PERSPECTIVE
This project has been bubbling along for some time, occasionally spilling over but now looking as though it has boiled to perfection. Cricket, for such a traditional sport, has been adept at producing new formats and tournaments to satisfy the massive global demand for the sport.
WHAT’S UP NEXT?
The Working Group will continue the work that has gone in. The deadline is short with the tournament scheduled for this summer.
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