FleishmanHillard Ireland has appointed Neal Cummins to its Board of Directors. Neal is a Senior Consultant on the agency’s Brand Marketing Team and Head of FH Sport.

With over 13 years’ experience in the communications and media industry, Cummins has worked with leading brands in the FMCG, technology, financial, media, agriculture and legal sectors.

He is a seasoned professional in crisis and issues management, advising senior executives in strategy and communications approach.

In the sporting world, he specialises in managing large sponsorships including Cadbury’s partnership with the Premier League and SuperValu’s GAA Football sponsorship. He also advised on Aviva’s IRFU and FAI partnerships and naming rights of the Aviva Stadium.

In August 2016, he rejoined FleishmanHillard, having previously worked with the agency for seven years. Prior to his current role, he was Head of Communications for UTV Ireland where he was responsible for the launch of the channel, the rollout of home-grown and acquired programming, managing on-screen talent as well as issues management and public affairs engagement.

We wish him well in his new role and look forward to his continued engagement as a long term member of the Sport for Business community.

Sport for Business Partners