The Curragh Racecourse has announced Coca-Cola as its official soft drink and water partner.
Striking a two-year deal, the racecourse will offer the full range of Coca-Cola HBC products, including Coca-Cola, Coca-Cola Zero Sugar, Diet Coke, Sprite, and Fanta, as well as the bespoke premium mixer range Three Cents, Monster Energy, and locally produced Deep RiverRock.
“We are delighted that our racing fans who come from all over the world to experience The Curragh’s world-class horseracing will now be able to enjoy a broad range of Coca-Cola products and experiences,” said Evan Arkright, Racing and Sponsorship manager at the Curragh.
“Coca-Cola’s global reputation for quality and refreshment aligns perfectly with our mission to deliver an outstanding race day experience for our visitors.”
“We look forward to working together to enhance the enjoyment of our guests and create memorable moments at The Curragh.”
“We are thrilled to announce our partnership with The Curragh Racecourse, bringing our full portfolio of beverages to their esteemed venue,” added Bernard Donohoe, National Account Manager at Coca-Cola HBC Ireland and Northern Ireland.
“We aim to enhance racegoers’ hospitality experience with our diverse range of products. We look forward to serving the patrons of The Curragh and contributing to the vibrant atmosphere of this iconic racecourse.”
Further Reading for Sport for Business members: The Thursday Interview – Evan Arkwright of the Curragh Racecourse
SPORT FOR BUSINESS PERSPECTIVE
A global brand partnership enhances the Curragh’s truly global reputation for Irish and overseas audiences. It will be interesting to follow the activations and see the products being poured.
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The next day of racing at the Curragh is on Saturday, 12th April, part of the Tote Spring Series. Our twice-daily news bulletins land Monday to Friday, 50 weeks of the year.
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