Representatives from Armagh, Galway, Kerry, and Louth attended today’s launch of the 2025 AIB GAA All-Ireland Senior Football Championships.

This year marks a significant milestone as AIB celebrates its 10th year as the sponsor of the Championship, a decade of unwavering support for Gaelic Games.

This year promises to be a game-changer as the new rules of Gaelic Football redefine the championship.

It promises to be one of the most intriguing seasons, with significant rule changes adding a layer of strategic complexity and the unknown.

This year, the Championship takes on the atmosphere of a high-stakes chess match, where every move and adaptation will be crucial.

The new rules demand a fresh approach, mirroring the unpredictable nature of the game and the season ahead.

Throughout this decade, AIB has shone a spotlight on the dedication and resilience of inter-county footballers, crafting innovative content that highlights why they are some of #TheToughest.

The brand remains committed to supporting Gaelic Games across the country at all levels, having renewed its sponsorship of both the AIB GAA All-Ireland Senior Football Championships and AIB Club Championships until 2028.

AIB was joined by a host of inter-county giants to launch the Championships today, including Robert Finnerty, who hopes to go one step further with the Tribesman this year, having been beaten by Armagh in last year’s All-Ireland final. Galway begin the 2025 championship away to New York on the 6th of April.

Paul Geaney and Kerry will be vying to bring Sam back to the Kingdom in July after last year’s disappointment of crashing out at the semi-final stage.

Sam Mulroy’s Louth will be hoping to win their first Leinster title since 1957. Ger Brennan’s side will fancy their chances of landing Sam Maguire if they can first claim provincial honours.

Defending champions Armagh will look to make more history this year and hope to add a third All-Ireland Football title to their roll of honour. The Orchard County will begin the defence of their crown against Antrim.

“As AIB marks a decade of sponsoring the AIB GAA All-Ireland Senior Football Championships, we’re not just celebrating a milestone but a deep-rooted partnership built on shared values of community, resilience, and unwavering dedication,” said Colin Hunt, CEO of AIB.

“Over the past ten years, we’ve witnessed firsthand the extraordinary commitment of players, managers, volunteers, and fans who embody #TheToughest spirit. We’re immensely proud to continue supporting Gaelic Games at all levels, and we look forward to another season of thrilling competition, unforgettable moments, and celebrating the heart and soul of Irish sport.”

“For ten years, AIB has been a steadfast supporter of Gaelic Games, enabling us to showcase the passion, skill, and community spirit that define our sport,” added Jarlath Burns, GAA President.

“As we look forward to another year of fierce competition and unforgettable moments, we thank AIB for their continued commitment to the GAA and the values we hold dear. Together, we will continue to celebrate the players, the fans, and the traditions that make the All-Ireland Senior Football Championships a truly unique and cherished event.”

AIB is also proud sponsor of the AIB GAA Club Championships since 1991, and the AIB Camogie Club Championships since 2013. It expanded its support for Gaelic Games in 2024 by sponsoring the AIB Ladies Gaelic Football Club Championship for the first time, unifying four codes – Football, Hurling, Camogie, and Ladies Football – under one sponsorship banner. It is also the Partner of Sport for Business’ Gaelic Games Coverage.

 

Further Reading for Sport for Business members: AIB, GAA and Camogie Extend for Five More Years

 

SPORT FOR BUSINESS PERSPECTIVE

That AIB have been sponsors of the Championship for a decade only serves to make some of us feel a bit older than we were this morning.  They have been brilliant at creating imaginative activations and content from TV to social media, properly bringing the championship to life year in year out.

WHAT’S UP NEXT?

The Championship gets underway this weekend, heralding 16 weeks of top-class football action.

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MEMBERSHIP AND EVENTS

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