Cycling Ireland has confirmed the appointment of 1920 Worldwide, a commercial innovation agency focusing on sport, to undertake a review of their commercial activities with the aim of identifying a new primary partner that will focus on creating new opportunities for the cyclists of Ireland.
The agency is headed up in Ireland by former Three Ireland Sponsorship Manager Gavin McAllister, and will also explore new revenue opportunities for the national governing body.
Boasting more than 26,000 members in 2022, 450 clubs and 1,200 events across 14 disciplines, Cycling Ireland is leading the sport into becoming one of the most popular, and accessible in the country.
The Irish Sports Monitor identifies cycling as one of the top three most popular participation sports and an increasingly popular means of transport with 11% of the population communing by bike once a week or more.
“It is an exciting time for Cycling Ireland with a number of positive initiatives and developments on the horizon,” said incoming CEO James Quilligan.
“Plans for the construction of Ireland’s first indoor velodrome on the Sport Ireland Campus are continuing at pace, we are looking forward to welcoming the return of the UCI Cyclo-cross World Cup to Dublin and our elite athletes are excelling on the World stage.”
“From a participation and grassroots perspective, the number of people cycling is booming and we are starting to see the positive impact of significant investment in safe and segregated cycling infrastructure. Cycling is part of the solution to so many of the challenges facing society today, in particular physical and mental health and the environment.”
“The number of people cycling since Ireland emerged from Covid has remained high,” added McAllister, “And with the government’s commitment to a healthier nation, and the development of cycle greenways across the country, the infrastructure is there for anyone to take up the sport, and to be able to do so in a safe environment.”
“As one of the most eco-climate-ESG friendly activities – in particular for commuters – we believe that cycling is in a strong position to deliver for prospective partners.”
