“The GAA is the rural heartbeat of Ireland.”  These opening lines of the new AIB GAA Series of content videos give an indication of how it will pitch over successive Thursdays until the finale of a full documentary on RTÉ at the end of August.

They are spoken by TJ Reid, subject of the first episode released across AIB and GAA social media channels at 1 PM yesterday.

The series has been directed by Ross Whitaker, maker of Katie and The Boys in Green documentaries and this is a pretty special treatment for the Association during one of the toughest summers in its long history.

Read More about The Toughest Summer from AIB GAA

Watch as TJ popped by the Sport for Business Virtual Studio