If you don’t understand the power of gaming and additional content around what happens in sport, you need to get learning.
This time next week the NFL will have begun it’s 94th season. It matters to the players, the fans and the estimated 35 million Fantasy Players that will tune in. It is held as one of the principal reasons why NFL has jumped from 47% to 59% following across the US in the past ten years.
When Lenovo (or Lenovio, who cares?) wanted to promote their sponsorship of the Fantasy Game, they didn’t make an ad, they created a mini series on the Onion.com. This is where sports marketing is headed, and it’s fun.
Related Content: Join our Sport for Business Predictor Game or our Fantasy Premier League
Tough Season – Fantasy Draft Preparation – Ep. 1
Sports Tourism Seminar at Croke Park (September 19th)
Sport for Business 20/20 at Ulster Bank HQ (October 8th)
The Business of Youth Sport Seminar (November 28th)
