Good marketing catches you unawares, delivers the unexpected and gets people talking.
Cadbury’s latest instalment of its ‘Free the Joy’ campaign steps into sport pitching Eamon Dunphy and John Giles into a regular set up but with a less than normal development.
The lads may not carry far beyond our native shore but the video on you tube was seen by over 75,000 people in the first 24 hours.  It’s worth a look and make sure you stay to the end…