Aer Lingus won a lot of praise for their campaign around Ireland at the Rugby World Cup. What might they have planned for a successful homecoming at Dublin Airport? Unfortunately we’ll have to wait at least four years to see if there was any Riverdance concept at the planning stage. This is what the All Blacks came home to this week, with plenty of branding for the welcome parties employers…
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Sport for Business is a community of sporting and business leaders. 
