Leinster came oh so close to a place in the first final of the European Rugby Champions’ Cup but extra time was a step too far and so the final will be an all French affair, just as it was on both occasions when the Heineken Cup Final, as it was, was held in Dublin.
Heineken were forced to give up[ the naming rights to the tournament but throughout the first season have remained as the only top line partner.  Their promotion around the tournament has been less evident than in previous years but they rolled out a viral video at the weekend which has a very Irish flavour to it.
Three Irish fans were part of a complex set up involving Neil Back, tickets for a big match and the premise that if you are in a sticky situation you just #RunWithIt.
At time of writing the video has been viewed 36,000 times on Heineken’s You Tube Channel…